CAMPAIGN MANAGEMENT

Turn your music marketing up a notch with custom-made Facebook ads for musicians.
Start targeting listeners on Facebook and Instagram that have the highest potential of being fans of your music. Are you ready to grow your fan base?


Limited time only for beginners:
Solo packages are recommended for artists who currently have 0 - 2,500 monthly listeners

Solo Tier 1

$ 700
  • Social Media Advertising Campaign
  • > 157,000 Impressions
  • 1 Ad Creative (Visual)
  • Standard Targeting
  • Starter Level Ad Spend
  • Basic Wrap-Up Report
  • 15 Minute Consultation
  • 1 Song Lyrics Genius.com Upload

Solo Tier 2

$ 925
  • Social Media Advertising Campaign
  • > 210,000 Impressions
  • 1 Ad Creative (Visual)
  • Standard Targeting
  • Starter Level Ad Spend
  • Basic Wrap-Up Report
  • 15 Minute Consultation
  • 1 Song Lyrics Genius.com Upload

Solo Tier 3

$ 1,150
  • Social Media Advertising Campaign
  • > 262,500 Impressions
  • 1 Ad Creative (Visual)
  • Standard Targeting
  • Starter Level Ad Spend
  • Basic Wrap-Up Report
  • 15 Minute Consultation
  • 1 Song Lyrics Genius.com Upload
Recommended by the experts:
Duet packages are recommended for artists who currently have 2,500 - 50,000 monthly listeners

Duet Tier 1

$ 2,300
  • Social Media Advertising Campaign
  • > 525,000 Impressions
  • 2 Ad Creatives (Visuals)
  • Advanced Targeting
  • Growth Level Ad Spend
  • Bi-Weekly Reporting
  • Enhanced Wrap-Up Report
  • 30 Minute Consultation
  • 2 Songs Lyrics Genius.com Upload

Duet Tier 2

$ 4,600
  • Social Media Advertising Campaign
  • > 1,050,000 Impressions
  • 2 Ad Creatives (Visuals)
  • Advanced Targeting
  • Growth Level Ad Spend
  • Bi-Weekly Reporting
  • Enhanced Wrap-Up Report
  • 30 Minute Consultation
  • 2 Songs Lyrics Genius.com Upload

Duet Tier 3

$ 9,250
  • Social Media Advertising Campaign
  • > 2,100,000 Impressions
  • 2 Ad Creatives (Visuals)
  • Advanced Targeting
  • Growth Level Ad Spend
  • Bi-Weekly Reporting
  • Enhanced Wrap-Up Report
  • 30 Minute Consultation
  • 2 Songs Lyrics Genius.com Upload
For the best possible results:
Triad packages are recommended for artists who currently have 50,000+ monthly listeners

Triad Tier 1

$ 23,000
  • Social Media Advertising Campaign
  • > 5,250,000 Impressions
  • 3+ Ad Creatives (Visuals)
  • Premium Targeting
  • Professional Ad Spend
  • Weekly Reporting
  • Enterprise Wrap-Up Report
  • 1 Hour Consultation
  • 3 Songs Lyrics Genius.com Upload

Triad Tier 2

$ 35,000
  • Social Media Advertising Campaign
  • > 7,875,000 Impressions
  • 3+ Ad Creatives (Visuals)
  • Premium Targeting
  • Professional Ad Spend
  • Weekly Reporting
  • Enterprise Wrap-Up Report
  • 1 Hour Consultation
  • 3 Songs Lyrics Genius.com Upload

Triad Tier 3

$ 46,250
  • Social Media Advertising Campaign
  • > 17,500,000 Impressions
  • 3+ Ad Creatives (Visuals)
  • Premium Targeting
  • Professional Ad Spend
  • Weekly Reporting
  • Enterprise Wrap-Up Report
  • 1 Hour Consultation
  • 3 Songs Lyrics Genius.com Upload

As the tier # increases, the ad budget for that package increases (higher budget = larger reach). Pricing has been determined by our Facebook Marketing Expert and industry guidelines to have options for both beginners and enterprise artists & clients. While artists and clients can always choose a package above what is recommended to get greater results, it is not recommended to choose a package below what is recommended.

Not seeing what you’re looking for? Schedule a free consultation to create a custom paid music promotion package

 


Understanding the Trickle Down Effect

When a user has finished listening to your song on a playlist with 50+ other artists, the next song that automatically plays is another artist’s music, not yours. With Be The Melody’s Campaign Management, we drive listeners directly to your Spotify Artist and Apple Music account which triggers the ‘Trickle Down Effect’. This means when a user clicks the next bottom or finishes listening to your song, your next song will play and start accumulating streams for the rest of your catalog.

Referrals and Bundle Deals

Refer a band/artist: 10% off your next campaign

Quarter Note Bundle: Buy 2 campaigns (or 2 months) 10% off the 3rd
6-String Bundle: Buy 6 campaigns (or 6 months) 10% off the 3rd and 15% off the 6th
Chromatic Bundle: Buy 12 campaigns (or 12 months) 10% off the 3rd, 15% off the 6th, 20% off the 12th

Frequently Asked Campaign
Management Questions

A Facebook Business Page which is created from your personal Facebook account. A Professional Instagram Account with it linked to your Facebook Business Page. Music on Spotify or an upcoming release. It is required that at minimum all accounts have a profile picture and a bio.

Social media advertising is where businesses or individuals pay to display their content to a targeted audience. In your case, it is a unique piece of content we create for you that will be displayed as a ‘sponsored post’ coming from your Facebook and/or Instagram account(s).

Advertising on social media is the most efficient way to drive traffic to wherever your music is on the internet. To put it simply, you will reach the highest number of people with the least amount of effort. On average as little as $1.00 will return 1,000 impressions. Impression is a social media metric calculating the number of times your content was shown on a desktop or mobile device.

Social media advertising is better than paying for playlist placements because you’ll be able to verify that streams are coming from real people, not bots. Paid playlists are user curated Spotify playlists, not Spotify Editorial playlists.

An impression on social media is the number of times a piece of content is displayed on a user’s screen. It represents how many times the content appears in someone’s feed, regardless of interaction. Impressions are a metric used to measure the reach and exposure of social media content.

You will start seeing results immediately and you’ll be able to verify that real people are listening to your music around the world. You’ll receive a notification when a user likes or comments on your ad creative.
The genre of your music does not matter. Utilizing Facebook data, we target online users who have the highest probability of listening to your music and your ad creative will display on their screens, regardless of the type of music you create. After all, not all strategies are made equal when it comes to music marketing. We’re not wasting your ad dollars showing your progressive metal album to a Taylor Swift fan.